10+ Years Social Media, PR and Digital Marketing Experience

SOCIAL MEDIA CASE STUDIES

I have worked on organic social media strategy for 11 years. Here are some of my biggest success stories in my freelance, in-house and agency roles.

The Problem: Genie AI is growing, but has no strong social media presence.

My Solution: Devise a structured social media content calendar with content that resonates with Genie’s ICP.

Social Channels: LinkedIn, X (Twitter), YouTube, Facebook, Instagram and TikTok

Results From My Work:

Avg Engagement Rate: 6.5%

Avg Follower Increase (May 2023 – July 2024): 72%

 

The Problem: Asset Alliance Group is not happy with their current social media offering.

My Solution: Spend time getting to know the client and devise an ECG-led social media strategy

Social Channels: LinkedIn, Twitter (X) and Facebook

Results From My Work:

Avg Engagement Rate: 5.4%

Avg Follower Increase (August 2022 – March 2023): 37%

 

The Problem: Evonik Personal Care are wanting to step up their social media content in line with new product launches.

My Solution: Liaise with the client to fully understand their products and bulk generate content in line with their marketing strategy and brand guidelines.

Social Channels: LinkedIn

Results From My Work:

Avg Engagement Rate: 7.18%

Avg Follower Increase (August 2022 – March 2023): 44%